Influencer Marketing

What is an Influencer- Word of mouth is always the best marketing tool, influencers are product fans and brand advocates, who are active in social media and blogs. Their recommendation disperse fastly across all the channels, positively impact the brand image, increases website traffic and generate leads/sales. According to a recent study done on marketers, nearly  94% responded very positibity, said influencer marketing was an effective campaign strategy. Key […]

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Content Marketing

Content Marketing – “Content is King” – Bill Gates Content marketing is the best marketing technique if you want to persistently generate inbound traffic. Today the customer is much informed and do a lot of research in each state of buying journey. 66.6 % –  91% of buyer research online before reaching out the vendor Consumers spend an average of 79 days conducting online research before buying. Understanding the […]

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Contextual Targeting

Using contextual targeting, advertiser can place their ads on relevant place; they just have to give the keywords. AdWords finds the best places for your ad across the Google Display Network, based on your keywords. This can help you show your ad to an audience that’s interested in your business and more likely to take action. Example: If you own a sports website, then by […]

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Social Media Marketing (SMM)

Tapping the customer attention and promoting product /service, through conversation, sharing of content on social network is called social media marketing. Every social network provides some tools specially designed for promotion. Ex – Facebook has Fan pages, that allow companies to promote content, create buzz, build awareness for a cause, and create support for a cause and to have their own presence felt with the […]

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